Digital Marketing Full Course Free | Digital Marketing Tutorial For Beginners | #digitalmarketing
Social Media Marketing Full Course in Hindi | Social Media Management Course #socialmediamarketing
A full course on Social Media Marketing covers a wide range of topics essential for building and managing a successful social media strategy. Here’s a structured outline for a comprehensive course:
1. Introduction to Social Media Marketing
- Overview of Social Media Marketing: Understanding the importance and impact of social media in modern marketing.
- Social Media Landscape: Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest).
- Key Concepts: Social media engagement, reach, impressions, and ROI.
2. Building a Social Media Strategy
- Setting Goals and Objectives: SMART goals for social media marketing.
- Identifying Target Audience: Creating audience personas, demographic research, and understanding user behavior.
- Competitive Analysis: Analyzing competitors’ social media strategies.
- Content Strategy: Types of content (text, images, videos, stories), content pillars, and content calendar planning.
3. Platform-Specific Strategies
- Facebook Marketing:
- Understanding Facebook algorithms.
- Facebook Pages and Groups.
- Facebook Ads: Ad types, targeting options, and analytics.
- Instagram Marketing:
- Instagram for branding and engagement.
- Instagram Stories, Reels, and IGTV.
- Instagram Ads and Shoppable Posts.
- Twitter Marketing:
- Twitter as a real-time engagement tool.
- Hashtags, trends, and Twitter Chats.
- Twitter Ads and promoted content.
- LinkedIn Marketing:
- LinkedIn for B2B marketing.
- LinkedIn Pages, Groups, and personal branding.
- LinkedIn Ads: Sponsored content and InMail.
- YouTube Marketing:
- YouTube SEO and video content strategy.
- Building and growing a YouTube channel.
- YouTube Ads: Ad formats and targeting.
- TikTok Marketing:
- Understanding TikTok’s algorithm.
- Content creation for TikTok: Trends, challenges, and viral content.
- TikTok Ads and influencer collaborations.
- Pinterest Marketing:
- Pinterest as a visual discovery engine.
- Creating and optimizing pins and boards.
- Pinterest Ads and analytics.
4. Content Creation and Curation
- Visual Content Creation: Designing graphics, photography, and video production.
- Copywriting for Social Media: Crafting compelling captions, headlines, and calls to action.
- Content Curation: Sourcing and sharing relevant third-party content.
- User-Generated Content: Encouraging and leveraging content created by your audience.
5. Social Media Advertising
- Introduction to Social Media Ads: Understanding paid social strategies.
- Ad Campaign Management: Setting budgets, bidding strategies, and A/B testing.
- Analytics and Reporting: Tracking ad performance and optimizing for ROI.
6. Community Management and Engagement
- Building and Managing Online Communities: Engaging with followers, responding to comments, and managing online reputation.
- Crisis Management: Handling negative feedback and PR crises.
- Influencer Marketing: Identifying and collaborating with influencers.
7. Analytics and Optimization
- Social Media Analytics Tools: Overview of tools like Google Analytics, Facebook Insights, and Hootsuite.
- Key Metrics to Track: Engagement rates, follower growth, website traffic from social media, conversion rates.
- Optimizing Content and Strategy: Iterative process of refining your strategy based on data.
8. Advanced Topics in Social Media Marketing
- Social Media Automation: Tools and best practices for automating social media tasks.
- Social Media Trends and Future Predictions: Staying ahead of the curve with the latest trends.
- Legal and Ethical Considerations: Understanding privacy policies, data protection, and advertising regulations.
9. Case Studies and Practical Applications
- Real-World Case Studies: Analysis of successful social media campaigns.
- Hands-On Projects: Create and execute a social media marketing campaign.
- Certification and Final Assessment: Test your knowledge and receive a certificate of completion.
10. Resources and Further Learning
- Books, Blogs, and Podcasts: Curated list of additional learning resources.
- Networking and Professional Development: Joining social media marketing communities and events.
This course structure provides a comprehensive understanding of social media marketing, covering both foundational concepts and advanced strategies to build, manage, and optimize social media campaigns effectively.
Certificate In Social Media Marketing
The Certificate in Social Media Marketing is designed for people like you desiring the skills to use social media platforms in the creation of an integrated marketing plan. You will establish a foundation in the basics of marketing and practice and learn how to execute successful social media strategies and campaigns.
This certificate walks you through the fundamentals from research, to creation, to strategy and growth of social media marketing and the role it plays in the marketing mix.
To register, go to Program courses, and select individually the course(s) you wish to enroll in.
Marketing Bachelor Of Science Degree
Course Sem. Cr. Hrs. First Year ACCT-110
Financial Accounting
An introduction to the way in which corporations report their financial performance to interested stakeholders such as investors and creditors. Coverage of the accounting cycle, generally accepted accounting principles, and analytical tools help students become informed users of financial statements. (This course is available to RIT degree-seeking undergraduate students.) Lecture 3 (Fall, Spring, Summer).
3 ACCT-210
Management Accounting
Introduction to the use of accounting information by managers within a business. Explores the value of accounting information for the planning and controlling of operations, assessing the cost of a product/service, evaluating the performance of managers, and strategic decision making. (Prerequisites: ACCT-110 or NACC-205 or equivalent course.) Lecture 3 (Fall, Spring, Summer).
3 BANA-255
Data Literacy, Analytics, and Decision Making
This course serves as an introduction to the uses (and potential misuses) of data in a wide variety of social settings, including the exploration of contemporary techniques to analyze such data. Data acquisition, cleansing, management, analysis, and visualization will be addressed through hands-on projects. Project work will include contemporary social problems addressed using a dynamic set of resources and technologies. An emphasis will be placed on how insights gleaned from data analysis can be used to guide individual and group decision-making scenarios. Lecture 3 (Fall, Spring).
3 ECON-101
Principles of Microeconomics (General Education – Global Perspective)
Microeconomics studies the workings of individual markets. That is, it examines the interaction of the demanders of goods and services with the suppliers of those goods and services. It explores how the behavior of consumers (demanders), the behavior of producers (suppliers), and the level of market competition influence market outcomes. Lecture 3 (Fall, Spring).
3 ECON-201
Principles of Macroeconomics (General Education)
Macroeconomics studies aggregate economic behavior. The course begins by presenting the production possibilities model. This is followed by a discussion of basic macroeconomic concepts including inflation, unemployment, and economic growth and fluctuations. The next topic is national income accounting, which is the measurement of macroeconomic variables. The latter part of the course focuses on the development of one or more macroeconomic models, a discussion of the role of money in the macroeconomy, the aggregate supply-aggregate demand framework, and other topics the individual instructor may choose. (Prerequisites: ECON-101 or completion of one (1) 400 or 500 level ECON course.) Lecture 3 (Fall, Spring, Summer).
3 MATH-161
Applied Calculus (General Education)
This course is an introduction to the study of differential and integral calculus, including the study of functions and graphs, limits, continuity, the derivative, derivative formulas, applications of derivatives, the definite integral, the fundamental theorem of calculus, basic techniques of integral approximation, exponential and logarithmic functions, basic techniques of integration, an introduction to differential equations, and geometric series. Applications in business, management sciences, and life sciences will be included with an emphasis on manipulative skills. (Prerequisite: C- or better in MATH-101, MATH-111, MATH-131, NMTH-260, NMTH-272 or NMTH-275 or Math Placement Exam score greater than or equal to 45.) Lecture 4 (Fall, Spring).
4 MGIS-130
Information Systems & Technology
To be successful in our globally-networked business environment, contemporary management professionals must have a strong grounding in the principles of information and information technology. This course provides an introduction to the field of management information systems (MIS), including the tools and techniques for managing information and information technologies within organizations. We place a particular emphasis on the nature of systems, the role of information in business processes, the management of data, and the planning of MIS design projects. Lecture 3 (Fall, Spring).
3 MGMT-101
Business 1: Introduction to Business Communication, Planning, and Analysis
This is the first of a two-course sequence, 4 credit year long experience, comprising the freshman-integrated experience. In Business 1, students will be introduced to the key functional areas of business, discuss current factors, events, and trends that impact business, build professional, personal leadership, communication, and teamwork skills, and evaluate business decisions, and the business plan process. By understanding the key functions of business and analyzing business decisions in Business 1, students will be able to then develop their own business ideas in Business 2. Lecture 3 (Fall).
3 MGMT-102
Business 2: Business Planning and Professional Development
This course, the second in the First-year Business 4 Credit Experience, applies business and technology tools to create a modified business plan. Supported by guest speakers on a variety of professional development topics, along with student and professional mentors, students in this project-centered course use the Business Model Canvas innovation tool and learn to identify and communicate the nine key elements of a business model. Students will complete a team project that outlines the business case for a new product or service to address a selected challenge or opportunity. Student teams present a business case in both a one-page document and a 10-minute presentation pitch. (Prerequisites: MGMT-101 or MGMT-150 or equivalent course.) Lecture 1 (Fall, Spring).
1 STAT-145
Introduction to Statistics I (General Education – Mathematical Perspective A)
This course introduces statistical methods of extracting meaning from data, and basic inferential statistics. Topics covered include data and data integrity, exploratory data analysis, data visualization, numeric summary measures, the normal distribution, sampling distributions, confidence intervals, and hypothesis testing. The emphasis of the course is on statistical thinking rather than computation. Statistical software is used. (Prerequisites: Any 100 level MATH course, or NMTH-260 or NMTH-272 or NMTH-275 or (NMTH-250 with a C- or better) or a Math Placement Exam score of at least 35.) Lecture 3 (Fall, Spring, Summer).
3 YOPS-10
RIT 365: RIT Connections
RIT 365 students participate in experiential learning opportunities designed to launch them into their career at RIT, support them in making multiple and varied connections across the university, and immerse them in processes of competency development. Students will plan for and reflect on their first-year experiences, receive feedback, and develop a personal plan for future action in order to develop foundational self-awareness and recognize broad-based professional competencies. (This class is restricted to incoming 1st year or global campus students.) Lecture 1 (Fall, Spring).
0
General Education – First Year Writing (WI)
3 Second Year COMM-253
Communication (General Education)
An introduction to communication contexts and processes emphasizing both conceptual and practical dimensions. Participants engage in public speaking, small group problem solving and leadership, and writing exercises while acquiring theoretical background appropriate to understanding these skills. Lecture 3 (Fall, Spring).
3 FINC-220
Financial Management
Basic course in financial management. Covers business organization, time value of money, valuation of securities, capital budgeting decision rules, risk-return relation, Capital Asset Pricing Model, financial ratios, global finance, and working capital management. (Prerequisites: (ECON-101 or ECON-201) and ACCT-110 and (STAT-145 or STAT-251 or CQAS-251 or MATH-251 or MATH-252 or STAT-205) or equivalent courses.) Lecture 3 (Fall, Spring, Summer).
3 INTB-225
Global Business Environment (General Education)
Being an informed global citizen requires an understanding of the global business environment. Organizations critical to the development of the global business environment include for-profit businesses, non-profits, governmental, non-governmental, and supranational agencies. This course introduces students to the interdependent relationships between organizations and the global business environment. A holistic approach is used to examine the diverse economic, political, legal, cultural, and financial systems that influence both organizations and the global business environment. (This course is available to RIT degree-seeking undergraduate students.) Lecture 3 (Fall, Spring).
3 MGMT-215
Organizational Behavior
As an introductory course in managing and leading organizations, this course provides an overview of human behavior in organizations at the individual, group, and organizational level with an emphasis on enhancing organizational effectiveness. Topics include: individual differences, work teams, motivation, communication, leadership, conflict resolution, organizational culture, and organizational change. (This class is restricted to undergraduate students with at least 2nd year standing.) Lecture 3 (Fall, Spring, Summer).
3 MKTG-230
Principles of Marketing
An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution. (This class is restricted to undergraduate students with at least 2nd year standing.) Lecture 3 (Fall, Spring, Summer).
3 MKTG-320
Digital Marketing (WI-PR)
Internet marketing is critical to an organization's overall strategy. This course focuses on tactics and strategies that enable marketers to fully leverage the internet. Topics include the overall internet marketing landscape, technologies, customer segmenting and targeting, search, analytics and emerging internet-marketing platforms. (Prerequisites: MKTG-230 or NBUS-227 or equivalent course.) Lecture 3 (Fall, Spring).
3 SCBI-035
Careers in Business
This course consists of a series of workshops designed to introduce business students to the skills needed to be successful in job and coop searches and applications to graduate schools. Students will establish their career goals, create material (e.G., resume, cover letter), and acquire skills needed to achieve these goals. (AL2,3,4-DegS) Lecture 3 (Fall, Spring).
0 STAT-146
Introduction to Statistics II (General Education – Mathematical Perspective B)
This course is an elementary introduction to the topics of regression and analysis of variance. The statistical software package Minitab will be used to reinforce these techniques. The focus of this course is on business applications. This is a general introductory statistics course and is intended for a broad range of programs. (Prerequisites: STAT-145 or equivalent course.) Lecture 6 (Fall, Spring, Summer).
4
Open Elective
3
General Education – Artistic Perspective
3
General Education – Social Perspective
3 Third Year DECS-310
Operations Management
A survey of operations and supply chain management that relates to both service- and goods- producing organizations. Topics include operations and supply chain strategies; ethical behavior; forecasting; product and service design, including innovation and sustainability; capacity and inventory management; lean operations; managing projects; quality assurance; global supply chains; and the impacts of technology. (Prerequisites: STAT-145 or MATH-251 or equivalent courses.) Lecture 3 (Fall, Spring, Summer).
3 MGMT-340
Business Ethics and Corporate Social Responsibility (General Education – Ethical Perspective)
This course applies concepts of ethics to business at the macro level and at the micro level. At the macro level the course examines competing business ideologies exploring the ethical concerns of capitalism as well as the role of business in society. At the micro level the course examines the role of the manager in establishing an ethical climate with an emphasis on the development of ethical leadership in business organizations. The following topics are typically discussed: the stakeholder theory of the firm, corporate governance, marketing and advertising ethics, the rights and responsibilities of employees, product safety, ethical reasoning, business's responsibility to the environment, moving from a culture of compliance to a culture of integrity, and ethical leadership. (This class is restricted to undergraduate students with at least 2nd year standing.) Lecture 3 (Fall, Spring).
3 MKTG-350
Consumer Behavior
A study of the determinants of buying behaviors. Emphasis is on identifying target markets and customer needs, internal and external influences on lifestyle and understanding the buying decision process. (Prerequisites: MKTG-230 or NBUS-227 or equivalent course.) Lecture 3 (Fall, Spring).
3 MKTG-365
Marketing Analytics
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted online and offline marketing dollars. It also provides marketers with the information necessary to help support company investment in marketing strategy and tactics. This course provides the participant with the necessary knowledge and practical insights that will help a marketing manager get more out of available data and take strategic advantage of the analysis. This interactive, participatory course is designed to answer key questions: “What is marketing analytics, how can marketing analytics improve my marketing efforts and how can I integrate marketing analytics into my business? (Prerequisites: MKTG-230 and STAT-145 or equivalent courses.) Lecture 3 (Fall, Spring).
3 MKTG-499
Marketing Co-op (summer)
One semester of paid work experience in marketing. (This class is restricted to undergraduate students with at least 3rd year standing.) CO OP (Fall, Spring, Summer).
0
General Education – Immersion 1, 2
6
General Education – Natural Science Inquiry Perspective†
3
General Education – Scientific Principles Perspective
3
Marketing Electives
6 Fourth Year MGMT-560
Strategic Management
A capstone course drawing upon major business functions—accounting, finance, marketing, operations management, and organizational theory and how strategic managers integrate functional theories and concepts to create competitive advantage. The course provides an integrated perspective of business organizations toward the achievement of enhanced profitability and a sustainable competitive advantage. Topics include the analysis of business environments, industry attractiveness, and competitive dynamics. Students learn how to formulate and implement effective business-level, corporate-level, and global strategies using theories, cases and a simulation. (Prerequisites: MGMT-215 and MKTG-230 and FINC-220 and DECS-310 or equivalent courses.) Lecture 3 (Fall, Spring, Summer).
3 MKTG-550
Marketing Strategy (WI-PR)
A capstone course that gives the student an in-depth knowledge of middle- and upper-management-level marketing problems and processes. Topics include tools used by marketing managers in the development, implementation and control of marketing plans. * Note: A completed co-op (MKTG-499) is required. (Prerequisite: MKTG-230 and MKTG-499 or MKTG-399 or MKTG-488 or equivalent course and 4th year standing.) Lecture 3 (Fall, Spring).
3
Open Electives
9
General Education – Immersion 3
3
General Education – Electives
9
Marketing Elective
3 Total Semester Credit Hours
123
Social Media And Digital Marketing
Course planning information 115116 or 115104 or 156200 or 75 credits for non-Business students
You need to complete the above course or courses before moving onto this one.
General progression requirements You must complete at least 45 credits from 100-level before enrolling in 200-level courses.
Learning outcomes can change before the start of the semester you are studying the course in.
Assessments
Assessment weightings can change up to the start of the semester the course is delivered in.
You may need to take more assessments depending on where, how, and when you choose to take this course.
Explanation of assessment types Computer programmes Computer animation and screening, design, programming, models and other computer work. Creative compositions Animations, films, models, textiles, websites, and other compositions. Exam College or GRS-based (not centrally scheduled) An exam scheduled by a college or the Graduate Research School (GRS). The exam could be online, oral, field, practical skills, written exams or another format. Exam (centrally scheduled) An exam scheduled by Assessment Services (centrally) – you’ll usually be told when and where the exam is through the student portal. Oral or performance or presentation Debates, demonstrations, exhibitions, interviews, oral proposals, role play, speech and other performances or presentations. Participation You may be assessed on your participation in activities such as online fora, laboratories, debates, tutorials, exercises, seminars, and so on. Portfolio Creative, learning, online, narrative, photographic, written, and other portfolios. Practical or placement Field trips, field work, placements, seminars, workshops, voluntary work, and other activities. Simulation Technology-based or experience-based simulations. Test Laboratory, online, multi-choice, short answer, spoken, and other tests – arranged by the school. Written assignment Essays, group or individual projects, proposals, reports, reviews, writing exercises, and other written assignments. Textbooks needed
Textbooks can change. We recommend you wait until at least seven weeks before the semester starts to buy your textbooks.
Compulsory DIGITAL MARKETING ESSENTIALS Author JEFF LARSON & STUART DRAPER ISBN 978-0-692-22688-9 Edition 2022 (UPDATED MULTIPLE TIMES IN A YEAR) Publisher STUKENT
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